Libre Lucha! (“Fight freely!”) presents a deconstruction of Mexican Macho iconography and a study of my great-grandpa, Enrique Ugartechea, lauded as the pioneer of Lucha Libre (free-style wrestling) and Mexico’s strongest man of his era. His physical and metaphorical dominance over my family created a cult-like adoration of his image, normalizing macho behaviors, notably gender-based violence. Here, I am to embody his virility and wrestling culture clichés to initiate a conversation with my gender identity, exploring a relationship between Mexican new masculinities and inherited machismo.